Dale Kerrigan to represent Brand Australia.

Dale Kerrigan will promote Brand Australia because he once dug a hole. The popular character from the Australian movie The Castle was chosen by Prime Minister Scott Morrison to serve as international ambassador for a country obsessed with digging holes and taking stuff out of them.

In a classic scene from the movie, Dale’s father Darryl tells the family of his son’s achievement over dinner, boasting,

“Dale dug a hole.”

Throughout the movie, the likable but unremarkable character, portrayed by actor Stephen Curry, does little else to distinguish himself. While his older brother Steve is known as ‘an idea’s man’, and character Lawrence Hammill employs his law degree and intellect to save the family home, Dale digs a hole.

While Steve makes a motorcycle helmet with a built-in brake light, and a brush with a hose in it, mother Sal makes rissoles and Darryl puts reality TV renovators to shame – Dale digs a hole.

Morrison’s enlistment of Kerrigan is being hailed as a PR masterstroke which further entrenches the PMs title of Scotty from Marketing.

“Dale is the perfect person to represent Brand Australia,” announced Scotty.

“His greatest claim to fame is that he dug a hole, and modern-day Australia’s greatest claim to fame is that we dig holes. In fact,” continued Scotty beneath his trademark smirk, “we dig lots of holes and take stuff out of them.”

The holes Scotty referred to are mines, and the stuff taken out of them include natural resources such as coal and other minerals, upon which Australia’s economy is heavily reliant.

“We love digging holes,” Scotty explained, “so much so that we as a nation export almost nothing that requires a university degree to make, and we have one of the least complex economies in the world.”

“Our economy depends enormously on mining, agriculture and tourism and not on technology or innovation like other nations. Internationally we’re seen as environmental pariahs because we keep digging up and burning resources like coal.”

“We need to celebrate our love of digging holes, and that’s what Dale Kerrigan brings to Brand Australia.”

Scotty also explained that Dale epitomises modern-day Australians.

“You might also notice that Dale’s not the brightest spark, and his literacy skills are not the best. Australia is also falling behind in literacy and numeracy rankings worldwide, and my government’s funding cuts to education should ensure we fall even further behind international standards in the future.”

Scotty was asked what happens when we dumb down as a nation and lack the ability to diversify and strengthen our economy. He replied;

“We dig more holes.”

Image: http://www.celebrity.nine.com.au

Australians urged to Slip, Slop, Slap, Slide, Seek…and Hide.

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Health authorities are urging Australians to protect themselves from the sun during the summer holidays with a renewed campaign called Slip, Slop, Slap, Slide, Seek and Hide.

The new slogan extends the original “Slip, Slop, Slap” message, which was launched in response to Australia having some of the highest rate of skin cancer cases in the world.

The long-running slogan encourages everyone to slip on some clothing, slop on some suncream and slap on a hat while in the sun. The new slogan advises people to also slide on some sunglasses and seek shade.

It is the “Hide” message which confused some Australians, and which prompted clarification from health authorities.

“Australians are urged to hide because the sun is becoming stronger every year. It is vital to hide from the sun in order to avoid skin cancer, which is still a major cause of death in the country,” explained authorities.

Australians are also encouraged to hide from shame, as the country has the biggest per capita carbon footprint of any nation on earth.

The country’s continued use and support of fossil fuels, especially coal, is contributing to the climate crisis and global warming and has made the once-popular country an international embarrassment.

Such is Australia’s international standing that the current prime minister, Scott Morrison, was recently labelled “Fossil of the Day” at an international climate conference due to his support of the coal industry. Morrison is also famous for taking a lump of coal into federal parliament during question time and telling Australians not to be afraid.

Aussies are also encouraged to hide from the fact that Australia re-elected a party which is clearly controlled by the coal lobby and is determined to open new coal mines despite compelling and irrefutable scientific evidence that coal mining and burning of fossil fuels contributes massively to the climate crisis.

Ironically, the outdoor lifestyle for which Australia is famous is now under threat as the sun becomes a danger rather than a blessing.

At the time of writing, residents of Sydney are having to hide from the smoke haze from bushfires which have burned out of control throughout the state and are said to have been exacerbated by the climate crisis.

Australians are thus encouraged to hide until the current reality of the country is changed.

Image: Jeremy Bishop